The most popular campaign last week generated 800 000 views in target countries...
Watch our collection of the Best European Viral Campaigns. The videos are devided into categories as follows: Electronics, Cars / Travel, FMCG, Games / Entertainment, Sport / Lifestyle and Public Service / NGO.
Our analogy to the modern metropolis reflects the diverse, fast paced and structurally changing media landscape - where democratisation of communication and loss of control are at the heart of what is happening. Read our book here.
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Take a look at some of our previous client cases, to get inspiration, to see what has worked before, and to learn more about what we can do for you in your user driven marketing efforts.
From Hollywood to Madison Avenue is a tale of how brands are increasingly beginning to acknowledge the role online video can play throughout the funnel and how creative agencies simultaneously have lost the monopoly on creating the content needed. Nokia joined us on stage to share their experiences shifting video from being an occasional viral campaign into what they call a dandelion approach to content with weekly editorial meetings.
Creative agencies need to realise that content can come from many sources, that we are moving from months to days in execution, and that the users are driving brands to produce multiple assets instead of one – all within the same budget as before.
Download the presentation as a pdf HERE
Watch a clip from the presentation HERE