The Viral Reel
Watch our collection of the Best European Viral Campaigns. The videos are devided into categories as follows: Electronics, Cars / Travel, FMCG, Games / Entertainment, Sport / Lifestyle and Public Service / NGO.
download our book
Our analogy to the modern metropolis reflects the diverse, fast paced and structurally changing media landscape - where democratisation of communication and loss of control are at the heart of what is happening. Read our book here.
Sign up for our newsletter
Sign up for our monthly newsletter to get updates and insights on current research, brief case studies and more about what happens in the quickly evolving new digital media landscape.
goviral client cases
Take a look at some of our previous client cases, to get inspiration, to see what has worked before, and to learn more about what we can do for you in your user driven marketing efforts.
Newsletter Archive - Viral Radar
2010
March - MARCH – MOBILE VIDEO ADVERTISING AND SUPER BOWL ADS FROM DORITOS AND GOOGLE
This edition zooms in on what is by many considered to be the next step forward in digital advertising: mobile video advertising.
» Download PDF: 
February - FEBRUARY – INTEGRATING ONLINE VIDEO INTO THE MARKETING MIX, LEGO CL!CK AND COCA-COLA
This month, we take a closer look at the role of online video in your advertising strategies and how to integrate it in a good way.
» Download PDF:
January - JANUARY – MARKETING & MEDIA ECOSYSTEM 2010 AND THE BEST CAMPAIGNS OF 2009
We look forward to the developments and trends in online video advertising for 2010 and we look back on the best online campaigns of 2009.
» Download PDF:
2009
November - NOVEMBER & DECEMBER – BUILDING YOUR FAN BASE, ILOVELOCALCOMMERCIALS.COM AND IPHONE WARS
In edition we explain how brands can use Branded Content Distribution and video advertising in building their online fan base.
» Download PDF:
October - • OCTOBER – SOCIAL TECHNOGRAPHICS, SONY TWILIGHT AND GOOGLE WAVE
This newsletter is about Social Technographics and the importance of keeping up with your online audiences.
» Download PDF:
September - • SEPTEMBER – THE POWER OF ‘REALITY MARKETING’, DC SHOES AND DROPTHEWEAPONS.ORG
The focus is on a fast-growing aspect of viral advertising: ‘reality marketing’ and some basic considerations involved.
» Download PDF:
July - • JULY & AUGUST – CANNES LIONS 2009 AND THE NEW MEDIA ECOSYSTEM
In this month’s issue of our newsletter we will dig a bit deeper into the events at the Cannes Lions
International Advertising Festival 2009.
» Download PDF:
June - Webisodes: Always On in the Digital World.
In this month, we will take a closer look at one of the video formats of online advertising – webisodes.
» Download PDF:
April - Steel Cage Debate: The Future of Online Advertising and Apologies from Vanilla Ice
A discussion between Wharton Professor Eric Clemons, and Danny Sullivan, Editor-in-Chief of SearchEngineLand.com about the future of the online advertising industry and campaigns from the field.
» Download PDF:
March - Academy Award Winners
A glimpse behind the online life of some of the Oscar winners of 2009, including Slumdog Millionaire, The Curious Case of Benjamin Button and Batman: The Dark Knight.
» Download PDF:
February - Seven Strategies for Surviving the Downturn and Life’s for Sharing
Insights for the recession, as well as Saatchi & Saatchi’s Life’s for Sharing campaign and viral pearls from Audi and HP.
» Download PDF:
January - The Top 10 viral ads of 2008
The Top 10 viral ads of 2008 featuring gems such as Guy Ritchie's Nike ad and Budweiser's Wassup reworked for Obama.
» Download PDF:
2008
October - Controversial clip from Diesel and Power to the people
In this month's edition we will have a look at three different campaigns which is Diesel’s SFW XX campaign, Samsung’s Omnia (i900) Unboxing clip and the clip from EA. In the monthly insight we will take a look at a study made by Universal McCann.
» Download PDF:
September - From drive-to-site to drive-to-content and insights on the online media growth
This newsletter features the new viral campaign for Nissan and we will have a look at the new campaigns from Samsung and OfficeMax. This months Insight brings you results about how advertisers are increasing their adoption of rich media and video.
» Download PDF:
July - Cannes Lions 2008 and Females in viral campaigns
Welcome to our July newsletter. In this edition, we take a closer look at Cannes Lions 2008 winners Microsoft’s “Halo 3” and Burger King’s “The Whopper Freakout”. This monthly insight tunes in on the lack of viral campaigns targeted against women.
» Download PDF:
June - Seminar at Cannes Lions 2008 "The Social Metropolis"Seminar at Cannes Lions 2008 "The Social Metropolis"
Welcome to this special issue of our newsletter. In this edition, we will give you a taste of our new book The Social Metropolis and what you can experience at our seminar at this years Cannes Lions Festival.
» Download PDF:
April - Airplane landing on water & exploding fruits
In this month's edition we will have three different campaigns to look at and we will spend some more time on the monthly insight. Also, we invite you to attend our third consecutive seminar at the Cannes Lions festival in June.
» Download PDF:
March - Mainstream virality vs. Contextual
In this month's edition, we will again see three really nice pieces of content. The campaigns we will be looking at are Google, Stimorol and Cadbury. We will also take a look at what is actually considered viral.
» Download PDF:
February - Extreme Street Football, Sprite Catwalk, Danish Cancer Society & Influentials vs. Big Seeding
In this month’s edition, we will have three really good pieces of content for you to enjoy. We will also try to take a look at the current debate around the “Influentials” approach that has surfaced recently, after a Fast Company article by Duncan Watts.
» Download PDF:
January - First viral campaign from the European Union, Wilkinson and Dr. Pepper
In the first newsletter of the year, we will present 3 viral campaigns to you to help improve your January mood. We also bring you results from one of the most in-depth research studies into online video consumption in 2007. Finally, we invite you to join a Word of Mouth conference next week in London.
» Download PDF:
2007
September - The Big Viral Video Showcase
12 months, 20 global brands, 27 pieces of branded content. As we are approaching end of the year and 2008 is in the planning we found it worth this time around to present a “viral video showcase” with premium brands and viral campaigns from all of last year
» Download PDF:
August - Goodyear, Dexter and YouTube Launch InVideo Ads
This month we feature Goodyear’s follow up on last year’s huge “RunOnFlat” viral success. We also introduce you to the Dexter Viral which combines good creative execution. YouTube is also in focus this month – the market leading video sharing platform announced the launch of their InVideo Ads this month.
» Download PDF:
July - Cannes Lions 2007, Sprite & “Welcome to the Media Youcracy”
In this edition, we take a closer look at major Cannes Lions 2007 winner Dove Evolution, discuss Sprite’s current success with Extreme Kitesurfing and summarize some of the key points from our Cannes Lions presentation “Welcome to the Media Youcracy, Goodbye to Media Feudalism”.
» Download PDF:
June - Snickers revive Mr. T, The Break Up and H&M Collection Goes Virtual
The June edition of GoViral’s newsletter features a new viral campaign for Snickers and an on the edge video from Microsoft Advertising Solutions named “The Break Up”. This month’s Insight tells about H&M joining The Sims in a new edition of the popular game by EA.
» Download PDF:
May - D&AD Global Awards 2007, Goodyear & UK marketing fact sheet
We present the top nominees for the viral category in D&AD’s Global Awards 2007. Goodyear is represented again in this edition, and our Insight of the Month explores the IAB 2006 yearly report for UK about the global warming in the UK marketing and media industry.
» Download PDF:
April - Xerox Extreme Office, Coke Zero & “The World Wide Woman”
This month we present Extreme Offices, a new campaign from Xerox. The monthly insight is based on the Netobserver \"session 14\". Finally, we take a look at the viral elements in Coke Zero and the very popular trailer for the movie “300”
» Download PDF:
March - Dynamite Surfing, Nokia & “Influencers choose online media”
This month, the newsletter features the Quiksilver viral and the campaign from the Danish Council of Road Safety. We present another type of viral – The Passenger from Nokia. And we bring you some really interesting background research on online consumer behaviour from Doubleclick.
» Download PDF:
February - Oticon, Nintendo & Car brand engagement
This is the first issue of our newsletter. We will give an update on what’s new within the engaging media, especially viral marketing. This month we will look at four different viral campaigns launched by Oticon, Samsung, Danske Bank and Nintendo.
» Download PDF:
If you have any questions or comments, please contact the Editor
If you wish to unsubscribe, click here